Marketing Research at University of Pittsburgh-Pittsburgh Campus in Pittsburgh, PA

Business, Management & Marketing Master's CIP 52.1402

Total Graduates

7

Class of 2023

Male Graduates

43%

3 of 7

Female Graduates

57%

4 of 7

Annual Tuition

$20,154

In-state rate

Program Popularity

#6
of 8 colleges nationally
25%
Produces more graduates than 25% of colleges offering this program
132
Total national graduates (Master's)

Program Overview

Program Details

Program Name Marketing Research.
Degree Level Master's
CIP Code 52.1402
Program Family Business, Management & Marketing

Recent Outcomes

Total Completions 7 graduates
Award Year 2023
Gender Distribution 43% male, 57% female

Salary & Earnings

Typical earnings for occupations related to this program

Market research analysts and marketing specialists

Primary Occupation
$76,950
Median Annual Salary
$42,070 $144,610
10th percentile 90th percentile
861,140 employed nationally +6.7% projected growth

Related Occupations

Marketing managers +6.6%
$161,030
Business teachers, postsecondary +5.7%
$97,270
Survey researchers -5.2%
$63,380

Salary data reflects typical earnings for related occupations nationally, not specific earnings of graduates from this institution. Source: BLS Occupational Employment and Wage Statistics (2024).

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