Marketing/Marketing Management, General at University of Maryland-College Park in College Park, MD

Business, Management & Marketing Bachelor's CIP 52.1401

Total Graduates

217

Class of 2023

Male Graduates

27%

59 of 217

Female Graduates

73%

158 of 217

Annual Tuition

$9,889

In-state rate

Available Degrees for Marketing/Marketing Management, General

Bachelor's 217 grads Bachelor's 61 grads

Program Popularity

#43
of 752 colleges nationally
94.3%
Produces more graduates than 94.3% of colleges offering this program
40,362
Total national graduates (Bachelor's)

Program Overview

Program Details

Program Name Marketing/Marketing Management, General.
Degree Level Bachelor's
CIP Code 52.1401
Program Family Business, Management & Marketing

Recent Outcomes

Total Completions 217 graduates
Award Year 2023
Gender Distribution 27% male, 73% female

Salary & Earnings

Typical earnings for occupations related to this program

Sales managers

Primary Occupation
$138,060
Median Annual Salary
603,710 employed nationally +4.7% projected growth

Related Occupations

Marketing managers +6.6%
$161,030
Fundraisers +4.3%
$66,490
Fundraising managers +4.2%
$123,480
Advertising and promotions managers -2.2%
$126,960

Salary data reflects typical earnings for related occupations nationally, not specific earnings of graduates from this institution. Source: BLS Occupational Employment and Wage Statistics (2024).

Career Outcomes for Graduates

Primary Career Path

Average Starting Salary

$126,960

10-Year Job Growth

-2.2%

Career Readiness Score

70/100
100% Program Match

Related Career Paths

Showing top 5 of 8 careers
Career Title Starting Salary Growth Rate Skill Match Mapping
$101,568-2.2%
75%
primary100% confidence
$77,816+5.7%
75%
primary100% confidence
Fundraisers SOC: 13-1131
$53,192+4.3%
75%
primary100% confidence
$98,784+4.2%
75%
primary100% confidence
Marketing Managers SOC: 11-2021
$128,824+6.6%
75%
primary100% confidence

Salary Progression

Starting Salary

$95,220

Peak Salary

$158,700

Total Growth

+67%

Skills You'll Gain

Skills Covered in Program (10)

Active Listening
Social Perceptiveness
Critical Thinking
Speaking
Writing
Judgment and Decision Making
Reading Comprehension
Complex Problem Solving
Time Management
Coordination

Career Preparation

This program covers the essential skills needed for your target career.

Career Readiness Assessment

Technical Skills Alignment

75%

Education Level Match

85%

Note: Career outcomes and salary data are based on national averages and industry projections. Actual results may vary based on location, experience, and individual circumstances.

Is This Career Right for You?

Interest Profile (Holland Codes)

E
Enterprising
C
Conventional
S
Social

leading, influencing, and persuading others; organizing, systematizing, and working with data; helping and working with people

What does this mean? ▼

This career is best suited for people who enjoy:

  • Leadership roles
  • Sales
  • Organization
  • Data management
  • Helping others
  • Teaching

Ideal Candidate Profile

👤 Personality Traits

Confident
Persuasive
Organized
Detail-oriented
Empathetic
Patient

💡 Interests

Leadership roles
Sales
Organization
Data management
Helping others
Teaching

Work Values

Active Listening
Speaking
Instructing
Helping others
Achievement
Accuracy

Ask Yourself These Questions

1

Do you enjoy leading, influencing, and persuading others; organizing, systematizing, and working with data; helping and working with people?

2

Do you value active listening?

3

Are you willing to develop the technical skills required for this field?

This Career May Be Great For You If:

  • People-oriented individuals who enjoy helping others
  • Natural leaders who enjoy persuading and influencing
  • Detail-oriented individuals who value organization

Consider These Challenges:

  • Those who prefer working independently
  • Those who avoid public speaking or sales
  • Those who dislike repetitive tasks
💭

Note: This assessment is based on typical requirements and characteristics for careers in this field. Individual experiences may vary. Consider your own interests, values, and goals when making career decisions.

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