Marketing Research at Kansas State University in Manhattan, KS

Business, Management & Marketing Certificate CIP 52.1402

Total Graduates

14

Class of 2023

Male Graduates

29%

4 of 14

Female Graduates

71%

10 of 14

Annual Tuition

$9,964

In-state rate

Program Popularity

#5
of 16 colleges nationally
68.8%
Produces more graduates than 68.8% of colleges offering this program
118
Total national graduates (Certificate)

Program Overview

Program Details

Program Name Marketing Research.
Degree Level Certificate
CIP Code 52.1402
Program Family Business, Management & Marketing

Recent Outcomes

Total Completions 14 graduates
Award Year 2023
Gender Distribution 29% male, 71% female

Salary & Earnings

Typical earnings for occupations related to this program

Market research analysts and marketing specialists

Primary Occupation
$76,950
Median Annual Salary
$42,070 $144,610
10th percentile 90th percentile
861,140 employed nationally +6.7% projected growth

Related Occupations

Marketing managers +6.6%
$161,030
Business teachers, postsecondary +5.7%
$97,270
Survey researchers -5.2%
$63,380

Salary data reflects typical earnings for related occupations nationally, not specific earnings of graduates from this institution. Source: BLS Occupational Employment and Wage Statistics (2024).

Career Outcomes for Graduates

Primary Career Path

Average Starting Salary

$97,270

10-Year Job Growth

+5.7%

Career Readiness Score

70/100
100% Program Match

Related Career Paths

Career Title Starting Salary Growth Rate Skill Match Mapping
$77,816+5.7%
75%
primary100% confidence
Marketing Managers SOC: 11-2021
$128,824+6.6%
75%
primary100% confidence
$61,560+6.7%
75%
primary100% confidence
$61,560+6.7%
75%
primary100% confidence
Survey Researchers SOC: 19-3022
$50,704-5.2%
75%
primary100% confidence

Salary Progression

Starting Salary

$72,953

Peak Salary

$121,588

Total Growth

+67%

Skills You'll Gain

Skills Covered in Program (10)

Speaking
Instructing
Learning Strategies
Writing
Reading Comprehension
Active Listening
Critical Thinking
Active Learning
Monitoring
Complex Problem Solving

Career Preparation

This program covers the essential skills needed for your target career.

Career Readiness Assessment

Technical Skills Alignment

75%

Education Level Match

85%

Note: Career outcomes and salary data are based on national averages and industry projections. Actual results may vary based on location, experience, and individual circumstances.

Is This Career Right for You?

Interest Profile (Holland Codes)

E
Enterprising
I
Investigative
C
Conventional

leading, influencing, and persuading others; research, analysis, and problem-solving; organizing, systematizing, and working with data

What does this mean? ▼

This career is best suited for people who enjoy:

  • Leadership roles
  • Sales
  • Conducting research
  • Solving complex problems
  • Organization
  • Data management

Ideal Candidate Profile

👤 Personality Traits

Confident
Persuasive
Analytical
Curious
Organized
Detail-oriented

💡 Interests

Leadership roles
Sales
Conducting research
Solving complex problems
Organization
Data management

Work Values

Speaking
Instructing
Social Perceptiveness
Active Listening
Achievement
Knowledge

Ask Yourself These Questions

1

Do you enjoy leading, influencing, and persuading others; research, analysis, and problem-solving; organizing, systematizing, and working with data?

2

Do you value speaking?

3

Are you willing to develop the technical skills required for this field?

This Career May Be Great For You If:

  • Analytical thinkers who enjoy problem-solving
  • Natural leaders who enjoy persuading and influencing
  • Detail-oriented individuals who value organization

Consider These Challenges:

  • Those who prefer routine tasks
  • Those who avoid public speaking or sales
  • Those who dislike repetitive tasks
💭

Note: This assessment is based on typical requirements and characteristics for careers in this field. Individual experiences may vary. Consider your own interests, values, and goals when making career decisions.

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